Cross-selling strategies represent a real opportunity to increase the average cart of your clients in a way that is totally free for you. It allows you to suggest additional purchases to a client who is already on one of your product pages.

Beyond increasing the number of sales, cross-selling also allows you to optimize your management costs. Indeed, it is more profitable for you to sell three products in one order, than three orders of single products. You will lose less time in terms of management, and you will only pay once for shipping costs, etc. It may seem trivial, but this optimization can pay off in a big way.

Practicing some cross-selling strategies, from your clients' point of view, means anticipating their needs. This added value gives you a role of facilitator in the eyes of your clients and can play on their loyalty to your brand. 

Cross-selling also allows you to propose in another product page a relative product that would be unknown to your clients, or a new product that you would like to highlight. It's a great way to highlight specific products in your store, to reveal their potential, or to show their usefulness coupled with other products.