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GoodBarber Academy/The importance of the product page
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The importance of the product page

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Contents

What types of shops to create with GoodBarber?

Introduction
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The product page

Put yourself in the consumer's shoes
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Write unique product pages
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Tell a story
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Photos & Thumbnails

The power of visuals
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Fundamentals of product photography
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Home photo studio
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Editing your product photos
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Which decors to choose?
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Image organization and thumbnail selection
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The content of the product page

Definition of a product page
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Information to be displayed
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PDFs

When is a pdf file necessary?
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How to add pdfs to a product page?
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SEO

Integrate keywords in strategic places
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Tools to optimize your product page
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Product variants

Why create product variants?
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How to create product variants?
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Be careful with the number of variants
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Cross-selling strategies

For what purpose?
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Similar products
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Products sold separately
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“You will also like” type of products
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“Buy the set” products
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How to set up the cross strategies?
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Highlight a product

What to highlight?
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How to highlight a product
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Quizz

Quiz: the importance of the product page