The importance of the product page
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What types of shops to create with GoodBarber?

Introduction
The product page

Put yourself in the consumer's shoes
Write unique product pages
Tell a story
Photos & Thumbnails

The power of visuals
Fundamentals of product photography
Home photo studio
Editing your product photos
Which decors to choose?
Image organization and thumbnail selection
The content of the product page

Definition of a product page
Information to be displayed
PDFs

When is a pdf file necessary?
How to add pdfs to a product page?
SEO

Integrate keywords in strategic places
Tools to optimize your product page
Product variants

Why create product variants?
How to create product variants?
Be careful with the number of variants
Cross-selling strategies

For what purpose?
Similar products
Products sold separately
“You will also like” type of products
“Buy the set” products
How to set up the cross strategies?
Highlight a product

What to highlight?
How to highlight a product
Quizz

Quiz: the importance of the product page

Product variants

3 Lessons