Now that you understand the importance of optimizing the content of your product pages, let's see what tools are available in your back office to go even further.

In the SEO tab of your product page, you'll find several fields for optimizing your pages.

Here you can choose:

• your Title tag

• your Meta description tag

• your URL

As you’ve seen in the previous lesson, these are 3 strategic places to insert your best keywords. Here’s an example of a search result after tag and URL optimization. This is a restaurant offering a click and collect service in town. As you can see, the keywords used perfectly meet the needs of the target buyers: what products are sold? where? how?